A marketing-led digital campaign for Galliford Try

Client Profile

Galliford Try is one of the UK’s leading construction groups, working to improve the UK’s built environment and delivering lasting change for the communities they work in.

Client Requirement

Galliord Try needed to hire Site Engineers for a project they had won in Carlisle.

Our Approach & Methodology

We delivered a digital attraction campaign that uses online platforms and channels to engage with specific groups of candidates, increases employer brand awareness, and promotes an Galliford Try careers. This was a marketing-led employer brand campaign delivered on Facebook, targeting specifically Site Engineers within a 25 mile radius of Carlisle.

Outcome

• Number of conversions 37
• Number of interviews 8
• Hires 6
• Cost per hire reduced by 50% through using our marketing-led approach