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A marketing-led approach to finding Warehouse Operatives for GXO Logistics

Application generation strategy for GXO Logistics

Client Profile
GXO Logistics is the largest pure-play contract logistics company in the world. A leader in cutting-edge warehousing and distribution, they design, manage and optimise supply chains, delivering customised, tech-enabled solutions at scale to the world’s most successful companies.
Client Requirement
GXO needed an application generation strategy for Warehouse Operatives across their UK sites.
Our Approach & Methodology
We delivered a digital attraction campaign that uses online platforms and channels to engage with specific groups of candidates, increases employer brand awareness, and promotes Warehouse Operative roles at GXO. This was a marketing-led employer brand campaign delivered on Facebook and Instagram.
Outcome
  • Clicks 17,498
  • Number of conversions 4,881
  • Conversion rate 28%
  • Cost per applicant £5.12