European Commercial Director - PE Backed Premium Manufacturer

Client Profile

Seven years into PE ownership, a premium manufacturer of precision-engineered products for the film and television industry was facing a difficult market and sustained underperformance in Europe. The business needed to restore commercial momentum in the region while developing new routes to market capable of supporting its next phase of value creation and growth.

Client Requirement

The initial mandate was to recruit a European Commercial Director who could improve regional performance, understand the industry’s channel dynamics and establish credibility quickly. The successful candidate needed to combine new-business origination with disciplined regional leadership, strengthen relationships with channel partners and create a clearer route from commercial strategy to execution across Europe.

Our Approach & Strategy

We led a Europe-wide search for commercial leaders from relevant premium manufacturing and channel-led businesses. The search focused on individuals who could diagnose underperformance, win new business and lead across multiple European markets.

Outcome

The strength and breadth of the process ultimately supported two appointments. The business hired a European Commercial Director to lead the regional turnaround and created a Global Head of Channel Management role to develop a new revenue stream in an adjacent market segment. Together, the appointments strengthened both near-term execution and longer-term commercial capability